Do you long to become a "thought leader", thinkfluencing your way from TED talk to tech conference, lauded for your insights? I hope not. But if so, you could do worse than consult a paper published in 1971 by the maverick sociologist Murray Davis, entitled "That's Interesting!" (I found it via Adam Grant.) What is it, Davis asks, that makes certain thinkers – Marx, Freud, Nietzsche – legendary? "It has long been thought that a theorist is considered great because his theories are true," he writes, "but this is false. A theorist is considered great, not because his theories are true, but because they are interesting." Even in the world of academia, most people aren't motivated by the truth. What they want, above all, is not to be bored.
If you're feeling overstretched, at work or at home, let me make a suggestion: you need more inboxes in your life. I'm aware that this may strike you as the delusional ramblings of (to use the neuroscientific term) a wrong 'un. Isn't your existing inbox already overstuffed with emails? Who needs more of that? But I mean it. I've felt this way ever since installing Evernote, an app that's been called an "everything bucket", into which I fling all manner of electronic clutter: articles to read later, thoughts jotted down in text files, photos I take on my phone. These all accumulate in my Evernote inbox. Then, once or twice a week, I spend half an hour clearing it out: filing things, reading others, deleting rubbish. If this sounds like pointless bother, let me blow your mind: your life's already full of inboxes. You just don't realise it yet. And it can be surprisingly liberating once you do.
At a new cafe in Shoreditch in London that made the headlines a few weeks back, you don't pay for your coffee or the Wi-Fi; instead, you pay just to be there, at a rate of 3p per minute. Doubtless this innovative approach will go down well in the vicinity of what I believe we're now supposed to think of as Britain's new technology hub, aka the Old Street roundabout. But a pay-per-minute cafe would put me on edge. Being conscious of how my money's dribbling away is the exact opposite of the mindset I hope to achieve while sipping a latte. My goal is to forget the passage of time, however briefly – not to be reminded that the sooner I leave, the more I'll save.
'It really was the last time when the world was simple and small," sighed the US television writer Adam Goldberg a while back, explaining his decision to set his new sitcom, The Goldbergs, in the 1980s. What made that era different, he argued, was that the internet hadn't yet erased distance; your world consisted mainly of your immediate family and surroundings. But if you teleported back to Goldberg's world in 1985, I don't think it's his lack of web access you'd notice first. Like me, Goldberg is in his late 30s; in the 1980s, he was a child. "The 80s wasn't 'the last time the world was simple'," one commentator, Paul Waldman, chided on his blog. "The 80s was the last time your world was simple." The hazy memory of a simpler past is enormously powerful in politics: see the Tea Party, or the hate-nostalgia of the Daily Mail. But look closely at the era being praised, whether it's the 40s or the 90s, and you'll frequently find the praise-giver was about seven at the time. Unless you're eight, the world really has changed since you were seven. But possibly not as much as you have.
What's the best question to ask on a first date? Many forests have been felled for books dissecting this question, but a few years back the dating website OKCupid.com made a startling intervention. If you want to know the chances of a first encounter ending in sex, its analysts said, the question to ask is, "Do you like the taste of beer?" If you're concerned with long-term compatibility, the question is, "Do you like horror movies?" When registering, OKCupid users answer hundreds of seemingly innocuous queries – the one about beer, it transpires, is most strongly correlated with positive views of first-date sex. Liking or disliking horror films, meanwhile, is a better predictor of a lasting relationship than beliefs about God. We could invent theories to explain this: maybe people who score highly on "sensation-seeking", as psychologists call it, enjoy both casual sex and cheap ways to get drunk? But the point about Big Data is that you don't need theories. The correlations are there, whether or not they seem to make sense.
When it comes to dealing with life's low-level conflicts – the kind of petty sniping some of you may just possibly be about to experience in the coming days – the Japanese martial art of aikido might not seem a promising source of solutions. Faced with a clash of views over turkey preparation, TV viewing choices or your uncle's thoughts on the immigrants, it's impractical to wait for a physical confrontation and then, using only the gentlest of movements, to rechannel your assailant's energy to send him or her somersaulting backwards over the dinner table, neutralised yet unharmed. But an approach surprisingly close to this in spirit – admittedly without the somersaults – lies at the heart of a book entitled Aikido In Everyday Life, by Terry Dobson and Victor Miller, published 35 years ago and due for rediscovery. Their metaphorical version of aikido won't impress bystanders like the person-hurling one. But it may prove more useful.
As we stumble again into the season of overindulgence – that sacred time of year when wine, carbs and sofas replace brisk walks for all but the most virtuous – a headline in the (excellent) new online science magazine Nautilus catches my eye: "What If Obesity Is Nobody's Fault?" The article describes new research on mice: a genetic alteration, it appears, can make them obese, despite eating no more than others. "Many of us unfortunately have had an attitude towards obese people [as] having a lack of willpower or self-control," one Harvard researcher is quoted as saying. "It's clearly something beyond that." No doubt. But that headline embodies an assumption that's rarely questioned. Suppose, hypothetically, obesity were solely a matter of willpower: laying off the crisps, exercising and generally bucking your ideas up. What makes us so certain that obesity would be the fault of the obese even then?
A friend of mine I'll call Nick (since that's his name) sporadically sends me postcards from his travels around the globe, on which the entire message, scrawled in large ballpoint letters, is "Best wishes, Nick." One interpretation of this is that Nick's a lazy bastard. Another is that he doesn't value our friendship sufficiently to spend five minutes telling me his news. But knowing how often I think about an absent friend, yet take no action to make contact, I'm inclined to conclude that his tactic's ingenious. The crucial thing about a postcard from afar, after all, is the fact of it, not some anecdote about haggling over souvenirs in a bazaar. By studiously ignoring the convention that postcards should contain news, he ensures they actually get sent. The difference between a detailed message and "Best wishes" is far smaller than between a postcard and no postcard at all.
My favourite bit of "meta-advice" – advice on how to deal with the advice that rains down on us from friends, books, columns like this – comes from the novelist Rick Moody. He happened to be talking about writing routines, a topic with which I'm dangerously obsessed, but his wisdom applies to any work, and to relationships and life in general. "The insight I offer you is this," he told the Writeliving blog. "There's no one process, and as soon as I imagine some approach to generating work is foolproof, it becomes suddenly worthless to me, and I have to start over." If, like me, you're always fiddling with your work systems, reorganising your stuff, testing new tricks for cultivating habits… take comfort. One tactic works for a while, then the self-sabotaging part of your brain gets wise to what you're doing, and the cycle begins again. The problem isn't that you've failed to find the One True Secret of productivity, happiness or love. The problem is believing you ever might.
The tactic goes by many names, but my favourite is the Theory Of The Hairy Arm. An American business consultant, Lawrence San, tells the following story about a colleague he calls Joe, who worked as a graphic designer in the days before computers. One of Joe's clients was forever ruining projects by insisting on stupid changes. Then something odd started happening: each time the client was presented with a newly photographed layout, he'd encounter the image of Joe's own arm at one edge of the frame, partly obscuring the ad. "The guy would look at it," Joe recalled, "and he'd say, 'What the hell is that hairy arm doing in there?'" Joe would apologise for the slip-up. And then, "as he was stalking self-righteously away", Joe said, "I'd call after him: 'When I remove the arm, can we go into production?' And he'd call over his shoulder, 'Yes, but get that arm out of there first!' Then I'd hear him muttering, 'These people! You've got to watch them like a hawk.'"